Japan’s Summer Sale is Here! Shop SORA’s Top Japanese Outdoor Gear Brands Online (HOKA, Patagonia, YETI & More)

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Ready to refresh your outdoor wardrobe? Japan’s highly anticipated summer sales are here, offering the perfect opportunity to score incredible deals on premium outdoor gear and sportswear. As the rainy season gives way to warmer weather, retailers across the country roll out significant discounts, often ranging from 20% to 50% or more.

This is an ideal time to explore a select shop like SORA, which specializes in curating the best in sports and outdoor apparel. During the summer sales, you’ll find a wide variety of seasonal essentials marked down, including lightweight, quick-drying clothing from top brands like Patagonia and The North Face, perfect for tackling Japan’s humid summers. The sales also feature stylish, breathable shorts and pants, as well as must-have summer accessories like hats, sunglasses, and sandals—all designed to be functional for a day on the trails and fashionable enough for a casual stroll through the city.

Top 3 Reasons Why You Should Buy Outdoor/ Sports Products in Japan

image source: https://blog.sora-official.jp/articles/2025/07/04/101529

You might be wondering why you’d buy outdoor and sports products in Japan, especially from non-Japanese brands. It’s a valid question, but we can provide you with three compelling reasons why shopping at a select shop like SORA is an excellent idea.

Unbeatable Price and Value
The first and foremost reason is simply that it’s often cheaper to buy these items in Japan. Given the current weak yen, international shoppers have a significant advantage in the Japanese market. On top of that, you can take advantage of tax-free shopping, further reducing the final price. If you time your shopping trip with one of the big seasonal sales, such as the summer sale that begins in late June, you can get an even bigger deal!

Access to Japan-Exclusive Products
Many international brands release limited-edition products with unique colors, designs, and even special collaborations made specifically for the Japanese market. These exclusive items can be very difficult to get your hands on outside of the country. By shopping through Japanese stores or using a service like Buyee, you can easily acquire these unique, limited-edition pieces that are originally available only in Japan, fulfilling every collector’s dream.

Exceptional Customer Service
Japanese customer service, known as omotenashi, is renowned worldwide. At a shop like SORA, you can expect a shopping experience with meticulous attention to detail from a knowledgeable and helpful staff. This high standard of service ensures not just a great purchase but a memorable and enjoyable shopping experience as well.

SORA: Blending High-Performance Gear with Urban Style

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SORA is a premier Japanese select shop that curates a wide range of outdoor and sports apparel from both Japanese and international brands. The shop’s philosophy goes beyond just selling gear; it’s about blending high-performance functionality with modern fashion to seamlessly integrate an outdoor lifestyle into your everyday wear.

You’ll find top-tier global brands beloved by outdoor enthusiasts, such as Patagonia, ARC’TERYX, GRAMICCI, and THE NORTH FACE, alongside other brands that offer a more refined, urban aesthetic. What sets SORA apart is its focus on creating a style that works just as well on the trails as it does on city streets. Whether you’re looking for a high-performance jacket for your next climb, a waterproof shell, or just a comfortable T-shirt, you’ll find items that are perfect for hiking and camping as well as your daily commute.

For those shopping from outside of Japan, SORA makes it easy with its Buyee Connect service. This integration allows international customers to purchase items directly from the official SORA online store. It’s the perfect way to get your hands on exclusive Japanese collaborations or limited-edition items that you won’t find anywhere else. If you’re looking to explore the intersection of outdoor gear and Japanese fashion trends, SORA is a must-visit shop.

Our Top 6 Brand Picks from SORA

image source: https://sora-official.jp/ap/item/i/A0SR0000PB11

ARC’TERYX Squamish Pants Men’s

ARC’TERYX, a high-performance Canadian outdoor apparel company renowned for its minimalist design and technical innovation, has released the highly anticipated Squamish Pants. Made from a high-performance Tyono 30 stretch nylon fabric, these pants expertly balance wind resistance with breathability and durability. The material’s excellent stretch ensures unrestricted movement, and with a relaxed silhouette and snap buttons at the cuffs, they can even be worn as over-pants. For ultimate convenience, the pants pack down into their own back pocket, making them a truly all-purpose piece of gear.

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HOKA U Clifton L Athletics

HOKA, a brand synonymous with oversized cushioning and a focus on performance-driven running shoes, has re-imagined its iconic Clifton with the new U Clifton L Athletics. This lifestyle version of their flagship shoe maintains its performance roots while embracing a sleek, sophisticated design perfect for everyday wear. The shoes feature a durable, supple leather upper that offers a premium feel and breaks in nicely over time. They are built on the brand’s signature incredibly cushioned and lightweight midsole, which provides a plush ride and all-day comfort. The outsole delivers high stability and durability, while the early-stage Meta-Rocker geometry ensures a smooth and efficient stride, blending athletic function with refined style.

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NEW Era 9FIFTY MLB Japan Flag Los Angeles Dodgers

New Era, a leading headwear brand and the official cap of Major League Baseball, has released a special collection celebrating Japanese players in the MLB. The 9FIFTY MLB Japan Flag Los Angeles Dodgers cap is part of this collection, specifically featuring teams with Japanese athletes. This adjustable 9FIFTY style, a modern take on the brand’s iconic 59FIFTY, features the Los Angeles Dodgers logo prominently on the front. On the right side, the Japanese flag is embroidered. The cap is built with a structured front panel to maintain its shape, a flat visor for a classic look, and a snapback closure for an easily adjustable fit.

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patagonia Women’s ’73 Text Logo Organic Ringer Tee

Patagonia, a company renowned for its high-quality outdoor apparel and unwavering commitment to environmental and social responsibility, has released the W’s ’73 Text Logo Organic Ringer Tee. This retro-inspired T-shirt is made from 100% organic cotton, reflecting the brand’s dedication to reducing its environmental impact. The production process for this tee uses 84% less water and creates 16% less CO2 compared to a conventional cotton T-shirt. Its classic style features a crewneck with ribbed knit trim on the collar and sleeves, while taped shoulder seams prevent the fabric from stretching out of shape. Furthermore, it is ethically manufactured in a Fair Trade Certified factory.

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THE NORTH FACE Toreian Anorak

The North Face, a brand celebrated for its durable, high-performance outdoor gear and instantly recognizable designs, offers a modern take on a classic with the Toreian Anorak. This waterproof jacket, featuring the brand’s signature color-block design, is built for long-term wear. It’s made from a thin, supple 50-denier nylon, and utilizes a durable and recyclable material called WUROS. The jacket boasts a waterproof membrane and sealed seams that resist hydrolysis, ensuring it holds up over time. A roomy silhouette makes it ideal for layering, while a flap-covered side pocket and a kangaroo pocket provide ample storage. The entire jacket can be conveniently packed into its own kangaroo pocket, and an adjustable drawcord at the hem allows for a customized fit.

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YETI 20 oz Travel Mug (591ml)

YETI, a brand synonymous with rugged durability and premium outdoor gear, brings its legendary performance to an everyday essential with the 20oz Travel Mug. This travel-friendly mug features a double-wall vacuum-insulated design, made from BPA-free 18/8 stainless steel that prevents any metallic taste. It’s equipped with YETI’s twist-on Rambler Stronghold Lid, which uses a slide-open drinking spout designed for superior leak resistance. The mug’s excellent insulation keeps drinks hot or cold for hours, while its “No-Sweat” exterior keeps your hands dry and ensures a secure grip. Best of all, it’s dishwasher safe and designed to fit in most standard cup holders, making it the ultimate grab-and-go companion for your daily commute or next adventure.

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SORA’s Tokyo Stores: A Guide for Travelers

If you’re planning a trip to Tokyo, you should definitely include shopping at SORA in your itinerary, especially if you love outdoor brands! We’ve selected two shops with great locations making them easy to visit while you’re sightseeing.

1.SORA Tokyo Solamachi
This store is conveniently located inside the Tokyo Solamachi complex, at the base of the iconic Tokyo Skytree. After taking in the breathtaking views from the top, you can head downstairs to browse SORA’s curated collection of outdoor apparel and gear.

Address: 東京都墨田区押上1-1-2 ソラマチ イーストヤード 3F

Phone Number: 03-5809-7339

Hours: 10:00 – 21:00 (Hours may vary based on the mall’s schedule)

2.SORA Shibuya Hikarie
Located in the heart of the trendy Shibuya district, this store is inside the Shibuya Hikarie ShinQs building. It’s the perfect place to stop before or after you’ve experienced the famous Shibuya Scramble Crossing or the incredible panoramic views from Shibuya Sky.

Address: 東京都渋谷区渋谷2-21-1 渋谷ヒカリエ ShinQs 4F

Phone Number: 03-6434-1674

Hours:

Mon – Sat: 11:00 – 21:00

Sun & Holidays: 11:00 – 20:00
(Hours may vary based on the mall’s schedule)

When you’re mapping out your Tokyo adventure, consider combining your sightseeing with a visit to these SORA locations. It’s a great way to tick two items off your list at once—seeing the sights and finding some amazing gear!

How to buy SORA from overseas?
Use Buyee’s overseas ordering cart for a quick & easy checkout!

Even if a trip to Japan isn’t in your plans this year, you can still find all the outdoor gear you love at SORA through Buyee! This service makes it easy to shop directly from SORA’s official website. Just add your favorite items to the Buyee shopping cart on the site to get started.

For more information on Japanese stores and exclusive products, be sure to follow @buyee.unbox.picks!

Want to easily order official SORA merchandise from the US, Canada, Australia, the UK, and more?
Try Buyee’s Global Shopping Cart for hassle-free proxy shopping:
No VPN needed
No Japanese required
Ships overseas after checkout—with multiple international delivery options!

Here’s how

Buyee’s overseas ordering cart Checkout Guide – Step-by-step:

Go to the official SORA website（URL）and choose the item you want.