Dragon Ball 40th Anniversary News Roundup: Official Events, S.H.Figuarts, Ichiban Kuji, and Brand Collaborations

Akira Toriyama’s timeless masterpiece, Dragon Ball, has been captivating fans worldwide for 40 incredible years since its serialization began in 1984! Its fiery passion remains absolutely undiminished.

To mark this momentous milestone, the official announcement of the colossal anniversary event, the “Genki Dama Festival” (ゲンキダマツリ), set for January 25, 2026, at Makuhari Messe in Chiba, has instantly sparked global excitement! The festival is set to gather all things Dragon Ball—manga, anime, figures, and more—in one place.

While we eagerly await this ultimate 40th-anniversary spectacle, Japan is already brimming with exclusive, must-have merchandise. This article provides a quick guide to the hottest items, including Tokyo-exclusive pop-up stores, brand collaborations, rare figures, and unique novelty goods.

The best part? You don’t even need to fly to Japan for some of these! You can easily shop for selected items through services like Buyee’s international proxy purchasing. Get ready to join this intergenerational wave of Dragon Ball excitement!

The World’s First Official Dragon Ball Store is Here!

If you’re looking to secure some globally exclusive Dragon Ball merchandise, the world’s first official store is an absolute must-see destination! The DRAGON BALL STORE TOKYO opened its doors on Friday, November 14, 2025, right within the Tokyo Station Ichibangai shopping street. The store offers a wide selection of Tokyo-exclusive items, including merchandise featuring famous scenes from the anime, highly collectible badges, acrylic standees, and more. Beyond the goods, the store’s interior design is a major draw, meticulously recreating the grand worldview of Dragon Ball. Stepping inside feels just like stepping right into the world of the series itself!

《DRAGON BALL STORE TOKYO – Grand Opening 2025》
Business Hours: Monday – Sunday 10:00 AM – 8:30 PM
※Subject to change based on Tokyo Station Ichibangai operating hours
所在地: 〒100-0005 Tokyo, Chiyoda City, Marunouchi 1-9-1, Tokyo Station Ichibangai 1F
Nearest Station: JR Tokyo Station, Yaesu North Exit (1 minute walk from the ticket gate)

Dragon Ball History Badges Vol. 1

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Dragon Ball Bulma Pouch

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CAPSULE CORP. Embroidered Baseball Cap

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CASETiFY x Dragon Ball Z 40th Anniversary Collection: Power Up Your Tech!

Want to inject the fiery spirit of Dragon Ball Z into your daily life? The popular phone accessory brand CASETiFY has partnered with Dragon Ball once again to release an upgraded Dragon Ball Z collection. This collaboration brings a more comprehensive and diverse product line, perfectly timed for the 40th anniversary! In addition to their hugely popular phone cases, this latest collection expands to include multiple tech accessories like earbud cases, watch bands, and more.

CASETiFY is already renowned for its reliable and durable quality. Now, pairing that with cool designs featuring fan-favorite characters like Goku and Vegeta, along with various creative novelty items, these accessories are both practical for everyday use and guaranteed to be absolute eye-catchers on your social media feed!

Calling all Dragon Ball Z fans! Check out more product details here See more about the collection!

Super Saiyan Goku Phone Case

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Dragon Ball Z: Adventurous Journey Earbuds Case – Goku & Krillin

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Red Ribbon Army Watch Band

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S.H.Figuarts Dragon Ball 40th: Top Recommendations for New Figure Releases

For the high-end collector, the S.H.Figuarts line is undoubtedly the dream collection within the world of Dragon Ball merchandise. These poseable action figures are renowned for their meticulously detailed facial sculpts and superior articulation, allowing fans to recreate dynamic, classic battle poses with an incredible sense of accomplishment.

While the highly sought-after “Son Goku & Dragon – 40th Anniversary Edition -” figure is now sold out for pre-order, don’t despair! The S.H.Figuarts series will continue to roll out brand-new releases, consistently adding to the Dragon Ball collector lineup. To secure the latest popular characters, you absolutely must keep an eye on official announcements so you don’t miss the next wave of must-buy items.

For fans still hoping to acquire the exclusive “Son Goku & Dragon – 40th Anniversary Edition -” and other limited reissues, you can often find them on Japanese second-hand platforms like Mercari. Using a proxy buying service like Buyee makes bidding and purchasing much more convenient and secure for international fans, as you can take advantage of their reliable international shipping services.

Son Goku & Dragon – 40th Anniversary Edition –

Tamashii Web

Mercari

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Broly – 40th Anniversary Reissue Edition –

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Mercari

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Cooler Final Form – 40th Anniversary Reissue Edition –

Tamashii Web

Mercari

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TOMICA x Dragon Ball: Bringing Akira Toriyama’s World to Life!

Beyond the action figures, the cross-collaboration between Dragon Ball and TOMICA has delighted both collectors and novelty enthusiasts! This partnership takes the unique vehicles penned by Akira Toriyama—such as Master Roshi’s classic van—and realizes them as miniature, perfectly proportioned, and utterly adorable TOMICA die-cast models. These models aren’t just cute on the outside; they are meticulously crafted, featuring thoughtful details that make them highly collectible. Whether you place them on your office desk as a charming, therapeutic accessory or gift them as exquisite Japanese novelty goods, this collaboration represents an easy, yet irresistible, way to participate in the 40th-anniversary celebration!

TOMICA x Dragon Ball: Master Roshi’s Van

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TOMICA x Dragon Ball: Red Ribbon Army Fighter Jet

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TOMICA x Dragon Ball: Frieza’s Small Pod

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Ichiban Kuji Dragon Ball 40th Anniversary: Ultra-Rare Limited Items Exclusive to the Lottery

Aside from the S.H.Figuarts lineup, the Ichiban Kuji (or “Lottery Prize”) series is another top-tier battleground that collectors absolutely cannot afford to miss. The greatest appeal of Ichiban Kuji is its release of numerous exclusive figures that can only be obtained through the lottery draw. This inherently gives them high rarity and exceptional collector value.

To celebrate the 40th Anniversary, Ichiban Kuji is launching multiple waves of powerhouse lineups. Every single character sculpt showcases an extremely high standard of design and detail, making fans want to draw again and again. If you love limited-edition goods, you must continuously track the latest release information, or you truly risk missing out on the next dream collectible!

Prize A: Volume One DRAGON BALL COMICS VIGNETTE

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Prize A: 40th Anniversary Figure Son Goku

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Prize B 40th Anniversary Figure Vegeta

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If you have a very specific, dream item in mind, you can always choose to purchase it directly instead of relying on the luck of the draw. We recommend monitoring Japanese second-hand markets like Mercari. By doing so, you might find that coveted rare figure you’re looking for, making your collection process much more efficient!

Search Mercari now for rare figures!

TMT x Dragon Ball Collaboration: Recommended High-Quality Fashion

Unlike typical anime collaborations that focus primarily on seasonal hype, the featured TMT x Dragon Ball series places a stronger emphasis on the quality and durability of the apparel itself. TMT’s brand philosophy is: “Rather than chasing seasonal trends, we aim to create clothes that can accompany the customer for many years.”

While this TMT collection doesn’t explicitly brand itself as a 40th-anniversary release, its dedication to high quality, combined with the cross-generational classic that is Dragon Ball, results in pieces like T-shirts, college sweatshirts, and bags that offer both lasting wearability and aesthetic appeal.

Find more Dragon Ball collaboration apparel here Unleash Your Shonen Spirit! 6 Legendary Manga & Essential Collaboration Merchandise!

【TMT x Dragon Ball】 Hooded Sweatshirt

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【TMT x Dragon Ball】 Crewneck Sweatshirt

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【TMT x Dragon Ball】 Large Tote Bag

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How to buy Dragon Ball merch from overseas?
Use Buyee’s overseas ordering cart for a quick & easy checkout!

From the massive “Genki Dama Festival” in 2026 to the high-quality figures, trendy collaborations, and exclusive novelty items, the excitement around Dragon Ball’s 40th Anniversary is now over the top! Start tracking your favorite series now and bring these commemorative, dream collectibles home to your own Dragon Ball collection universe!

For the products introduced here, such as the TOMICA and TMT collections available via official online channels, Buyee supports direct international shipping! With the Buyee shopping cart, you can check out all your desired Japanese goods with a single click and consolidate them for shipment right to your door.

Furthermore, for rare items like the coveted Ichiban Kuji prizes and the limited-edition S.H.Figuarts 40th Anniversary editions, you can utilize the proxy purchasing services supported by Buyee on secondary platforms like Mercari. This makes it easier than ever for you to directly purchase those elusive dream items!

Want to easily order official merchandise from the US, Canada, Australia, the UK, and more?