A hot topic this year among those in the world of fashion is that the Japanese designer Nigo will be the newest creative director of the fashion brand KENZO! Kenzo Takada, the founder of the brand, unfortunately passed away after contracting COVID-19 in October of last year. Creative director Felipe Oliveira Baptista also announced his sudden resignation, since which time KENZO has been in a situation where there has been no director to lead its future plans. Nigo took over the position of creative director amid this uncertainty, which gave many people new hope and expectations of what Nigo and KENZO can do together in the future. Why is Nigo so popular? Let’s take a look at his qualifications.
Nigo, A Highly Popular Japanese Designer
Nigo, whose original name is Tomoaki Nagao, graduated from the Bunka Fashion Institute in Japan. In 1991, he created ‘NOWHERE’ in cooperation with Jun Takahashi, the founder of ‘Undercover’, and established ‘A Bathing Ape’ (BAPE for short) in 1993. BAPE’s interesting combination of ape images and camouflage prints helped it to break into the fashion mainstream. One year after bidding farewell to BAPE in 2009, Nigo created another brand, ‘Human Made’. Later, he and Virgil Abloh, the current menswear creative director of LV, jointly launched the LV X Human Made series. This series sold out in a short amount of time, which is a great indication of how popular Nigo and Virgil Abloh are.
KENZO, The Luxury French Fashion Brand
KENZO is an international luxury brand founded in France by Japanese designer Kenzo Takada. Although it is from France, KENZO’s clothing design is very characteristic of oriental culture, with an elegant and unique style, creating a calm atmosphere that is welcomed by fans worldwide. Although only self-made women’s clothing was sold in its early days, the brand has since expanded into men’s clothing, children’s clothing and home decorations, and the audience has grown exponentially as well. KENZO has created a lot of special series that are also very popular, such as the Tiger Collection products, which are made for the purpose of organic and environmental protection. Part of the proceeds from this series was donated to the WWF as funds for future tiger conservation, which was very popular with consumers.
A Sample of KENZO Clothes
Even after going into such detail, it can still be hard to convey exactly what KENZO’s style is like, so let’s just introduce some products images – with these you will understand KENZO right away!
Shirts
KENZO shirts integrate KENZO’s unique romantic and freestyle design into more classic styles of formal wear, and naturally blend the special with the ordinary.
Parkas
The KENZO hoodie embodies the brand’s spirit of street hip-hop art, and is most suitable for those who love street fashion clothes that can be matched together with anything.
Jackets
KENZO’s style of jacket has a richly varied design, which when coupled with KENZO’s graffiti culture and hippie feel can look especially handsome.
Bags
KENZO has a variety of different bags to cater to the needs of the public, and KENZO’s unique bag designs will make the owner of the bag stand out from the crowd.
Sneakers
KENZO’s women’s shoes use a large bright color design, and its men’s styles are diverse in looks, while incorporating strong street art colors.
KENZO, the brand darling of all the top fashion circles, together with the successful designs and high-level management skills of the Japanese designer Nigo, is bringing new trends to the fashion circle! If you are interested in fashion, don’t miss the news from KENZO!
