The internet is absolutely buzzing over Netflix’s latest Japanese dating reality hit, “Badly in Love” (Love Joto). While viewers are hooked on the “gap moe” (the cute contrast between the cast’s tough delinquent backgrounds and their sweet romantic sides) the real scene-stealers are the female members. Their bold, confident, and high-glam “Gal” (Gyaru) style has everyone talking!
With their flawless looks and powerhouse energy, it’s impossible not to want to steal their style. Are you dying to know where to find authentic Japanese Gal fashion or which brands are must-haves for your wardrobe? Even if you’re shopping from abroad, we’ve got you covered. In this post, we’ve rounded up the Instagram accounts for the iconic host MEGUMI and all the female cast members. Plus, we’re revealing 6 legendary Japanese Gal brands you need to know to channel that ultimate “bad girl” aesthetic. Let’s dive in!
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Why is everyone obsessed with “Badly in Love”?
If you’re bored of the slow pace and scripted feel of typical dating shows, “Badly in Love” is a total game-changer. Produced by MEGUMI, the show gathers 11 former delinquents—from ex-biker gang leaders to those with reformatory pasts—to live together on a school campus for 14 days.
Forget polite small talk; these cast members are unapologetically direct, nearly coming to blows within the first five minutes. Yet, it’s their 100% unfiltered authenticity that truly wins you over. The women, in particular, exude a fierce confidence despite their turbulent backgrounds. Their signature “Gal” aesthetic (a bold mix of Y2K nostalgia and modern street style) has become a viral obsession.
With Season 2 already officially confirmed, now is the perfect time to dive in. Here’s everything you need to know about the cast and how to steal their iconic looks!
Inside the “Badly in Love” Cast: Female Member IG Roundup & Style Breakdown!
If you’re hooked on the show, chances are you’re curious about the cast’s life off-camera. Look no further! we’ve compiled a complete list of the female members’ Instagrams so you can follow their latest looks and updates!
MEGUMI（Producer）
The ultimate masterclass in “Big Sister” energy! MEGUMI perfectly blends mature elegance with high-fashion sophistication. Her cutting-edge taste sets the gold standard for anyone looking to pull off a polished, high-end “Gal” aesthetic.
Otosan
Her bold Japanese tattoos are her undeniable signature! There’s a raw, effortless “cool” in the way she carries herself. Her “hardcore” aesthetic and straightforward personality are absolutely magnetic.
Baby (Yuria Suzuki)
On the outside, she’s the ultimate high-glam, sweet “Gal,” but her hidden talents tell a different story—she’s actually skilled in house painting and karate! This incredible “gap moe,” combined with her resilient personality, has made her a true role model that many girls look up to.
Tekarin (Hikaru)
She works in a bar and has a background in martial arts! But don’t let her tough exterior fool you—she actually has a huge heart and a real soft spot for children. That captivating mix of strength and tenderness is exactly what makes her so charming.
Kirei (Kiiripu)
The ultimate icon of the Reiwa-era “Gal” scene! As both a popular model and a professional makeup instructor, Kirei pairs her stunning features with a refreshingly blunt personality. She is, quite literally, a walking masterclass in Gal culture.
Amo
The ultimate “Main Character”! Her passion for Yankii culture combined with her relaxed, self-assured aura is captivating. It only takes one look to see why everyone is falling for her.
Gal or Yankii? A Quick Guide to Telling Them Apart
While watching Badly in Love, you might think the cast members all share the same “tough” aesthetic. And while there’s definitely some overlap, in Japanese culture, there is a distinct difference between being a “Gal” (Gyaru) and a “Delinquent” (Yankii).
As trends evolve, these styles have started to merge, making them harder to tell apart. However, here are a few key ways to distinguish between the two:
The “Gal” (Gyaru): The Beauty-Obsessed Trendsetter
The Gal aesthetic is incredibly diverse, but it always centers on the pursuit of “kawaii” and self-expression. Gals are typically cheerful and wear their hearts on their sleeves. They live for social scenes like the beach or summer festivals. If a girl is hyper-focused on the latest trends and “what looks beautiful,” she leans more toward the Gal style. For them, fashion is the ultimate form of self-expression.
The “Delinquent” (Yankii): The Hardcore Powerhouse
The Delinquent aesthetic is all about looking tough and “cool.” You’ll rarely see them in sweet or feminine outfits. While they might speak bluntly or have an intimidating “boss lady” aura, they are actually incredibly polite and value sincerity above all else. That “hard-boiled” energy and fierce loyalty are their true trademarks.
(Further Reading: Y2K Isn’t the Only Option! Japanese Sweet & Spicy Fashion Brand “Yumetenbo” Revives the Heisei Gal Aesthetic)
Where to Shop for the J-Style Gal Look? 6 Must-Visit Brands
SLY
SLY is a highly rated brand among Japanese women! Its designs are minimalist yet effortlessly chic, striking that perfect balance between personal style and an undeniable magnetic energy. It’s an absolute must-have for anyone aiming for that “high-end baddie” aesthetic.
SPINNS
SPINNS is a massive hit across all age groups! Whether you’re looking for the latest trending pieces or unique, one-of-a-kind vintage finds, the selection here is honestly endless. No matter what vibe you’re going for, it’s the perfect place to reinvent your style and discover a whole new you.
GALFY
When you think of GALFY, the first thing that comes to mind is definitely their iconic dog logo. It’s the perfect mix of edgy and cute! With its bold designs and a touch of retro nostalgia, GALFY’s rebellious, printed aesthetic is a huge hit among girls who love to show off their unique personality and confidence.
Diable Baiser
Diable Baiser is the ultimate go-to for girls who love that sweet yet sultry look! The brand perfectly blends Heisei Gal vibes with Y2K elements, featuring designs that are all about accentuating your curves. Once you slip into their pieces, your confidence will absolutely skyrocket!
Forever 90s GALs
Forever 90s GALs is all about bringing back the vibrant energy of 90s retro fashion! With their bold color palettes, you’re guaranteed to be the center of attention the moment you step out. If you’re someone who lives for daring, eye-catching designs, this is definitely the brand for you.
anonenone
Beyond their easy-to-style outfits, anonenone’s accessories are the real star of the show! If you’re looking to level up your look with glasses or jewelry (just like Yuki), you have to check out their massive collection of accessories. You’re guaranteed to find some absolute gems.
How to buy Gal clothes from overseas?
Use Buyee’s overseas ordering cart for a quick & easy checkout!
After reading this introduction, do you have a better understanding of the members of “Badly in Love” and Japan’s highly unique Gal culture?
If you haven’t seen this dating reality show yet, we sincerely recommend you go watch it! After finishing it, I believe you’ll be influenced by their charm and want to start dressing in your own self-styled way. If you are looking to get your hands on some authentic Japanese Gal fashion, don’t forget to refer back to the brands and items recommended today!
Do you want to see more first-hand Japanese trend selections or unboxing shares? Make sure to follow our Instagram @buyee.unbox.picks!
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