Hysteric Glamour was created in 1984 by Nobuhiko Kitamura. At first he only it was only a fashion brand based on American casual style and American pop culture from the 1960s to 80s. His intention was to introduce collections that integrated rock music and fashion. The brand began to spread rapidly and by the second year he created Hysteric Mini – a brand for babies and toddlers.
Where to find
There are currently about 50 stores in Japan in areas like Harajuku, Aoyama, Shibuya and Shinjuku, that sell this brand, International stores exist in Hong Kong, London and Paris, although there aren’t any stores in the United States at the moment. So if your not lucky enough to live in any of these places you can buy on many websites like Buyee.
Everyday they are more and more buyers
This brand rapidly spread all over Japan but it’s biggest shot was when a global expansion began in 1991, through the opening of a storefront in the United Kingdom. Because of Nobuhiko’s determination to put end to the war , he became an instant favorite of alternative punk and rock stars like Mark Bolan and The Sex Pistols.
Hysteric mini Beautiful handbag
Enough place to store away multiple things. Inside lining and outside made with an exclusive design. Great for school or for just hanging around.
Just for kids who rock it
These short sleeved t-shirts are definitely to be in your kids wardrobe. They come in various colors. Each t-shirt contains a great and big design that only Hysteric Mini can offer.
Baby’s first dress
This adorable dress comes in two colors, pink or light blue. Exclusive design with fancy collar and ribbon. This is a one-size-fits-all dress. The soft material and long sleeves are perfect for spring or autumn season.
Hysteric Mini graphic direction draws the line between mass, obscure, and obscene. This creator had no teacher, he just got inspired by reading books, his best reference was the book of Warhol’s philosophy and jokes. This brand is named in one of Gwen Stefani’s song “Harajuku Girls,” where the singer proclaims: “My boyfriend bought me a Hysteric Glamour shirt. They’re hard to find in the states, but got me feeling couture .”