Fashion & Beauty

He is one of the famous designers in Japan. After graduated in 1984, he has started his career as designer in fashion industry which in Comme des Garcons that brand is established by Kawakubo Rei at Paris. After that he began to be in charge of a lots of his own brands through Comme des Garcons. In 1993, he ran and deployed his original collection as Junya Watanabe Comme des … [Read more...] about Who is JUNYA WATANABE?

A BATHING APE is one of the most fashionable brands in Japan, which is categorised as the Ura-Harajuku style. The brand started as a small shop in Harajuku, and it is now attracting people in the world. The design is very unique and full of originality. In Japan, the Ura-Harajuku style was very popular among young people in 1990s, and the illustration of Ape which is a … [Read more...] about “A BATHING APE” the Ura-Harajuku Style

“FACETASM” was launched by Hiromichi Ochiai as a designer in 2007. The name of brand comes from “facet” in French which means the fact that if you see other side, you can find different things. FACETASM always keep making the effort for new fashion and its original style. Tackle to new concept They have focused on BIG silhouette items. Even now, that concept is known … [Read more...] about Introducing the reasons for the popularity of 「Facetasm」 and the items to watch

“JULIUS” that was men’s brand in Japan, founded by “Tatsuro Horikawa” as a designer in 2001. This brand is known in global now and they have all types of fans in the world. They have been producing model of the mode such as focusing on white and black color. The clothes of JULIUS are being used layered fabric and oversized silhouette. Tatsuro Horikawa used to experience graphic … [Read more...] about Introducing the reasons for the popularity of 「JULIUS」 and the items to watch

If I were to take out an orange plastic bag and tell someone that it contains all the clothes from my latest shopping spree, those in the know about the latest clothing brands would know right away that I had been shopping at the Japanese fashion brand BEAMS! Orange is BEAMS's main color, and so are its orange plastic bags! When out shopping, many fashionistas love to collect … [Read more...] about 8 Hot Items From Trendy Japanese Brand BEAMS!!

TOMORROWLAND is an apparel brand that currently has 143 stores in Japan. With its first store opened in Jiyugaoka, Tokyo in 1983, the number of branches grew unwaveringly throughout the years. The brand is highly popular among men and women with an eye for stylish designs. The founder, Hiroyuki Sasaki was born in Yokohama, which at that time had one of the largest foreign … [Read more...] about The secret of TOMORROWLAND’s popularity and what to look out for.

Today, UNIQLO is one of the world's most famous apparel brands. It operates in 24 countries outside Japan, so you've probably heard the name before. But do you know that UNIQLO is a short form for UNIQUE CLOTHING WAREHOUSE? UNIQLO opened its first store in Hiroshima, Japan in 1984 as a casual warehouse. The concept is to create a cheap, high-quality apparel brand, and in less … [Read more...] about Unveiling the reasons for UNIQLO’s popularity and the items to look out for.

UNITED ARROWS was founded in 1989 in Harajuku, the birthplace of Tokyo's new culture, and has since become one of Japan's most famous apparel brands. The name "UNITED ARROWS" was named by the founder Mr. Osamu Shigematsu, based on the idea of the "three arrows" principle advocated by the Japanese historical figure and warlord Motonari Mori, who said that a single arrow will … [Read more...] about A journey to BEAUTY＆YOUTH UNITED ARROWS’s success and what they have in store for you.

A hot topic this year among those in the world of fashion is that the Japanese designer Nigo will be the newest creative director of the fashion brand KENZO! Kenzo Takada, the founder of the brand, unfortunately passed away after contracting COVID-19 in October of last year. Creative director Felipe Oliveira Baptista also announced his sudden resignation, since which time KENZO … [Read more...] about Top Fashion Brand KENZO – Its New Director Nigo, and 5 Top Items!

How much do you know about the brand 'Comme des Garcons? Maybe you have occasionally seen a red heart-shaped pattern with a pair of eyes in various shops. This heart is not a character from TV, and it is not a popular mascot. In fact, it is a symbol of the famous fashion clothing brand Comme des Garcons! The person who founded this well-known brand is Rei Kawakubo, a Japanese … [Read more...] about 6 Hot Items from Comme des Garcons – All About Its Creator Rei Kawakubo!