Fast Retailing Co. Ltd’s brand “GU” has been accelerating its overseas since they were launched. “GU” has been getting customer rather younger people compared to UNIQLO, likewise they present a wide range of brand line such as for maternity, business and genderless. They are paying attention to design and price, which are likely to being seized the latest trend.
History of GU
“GU” was begun in 2006, it has been getting competitive scheme of UNIQLO, which became popular nowadays. Even though every item is so low, they don’t reduce the newest trend. It is used some famous celebrities like Kyary Pamyu Pamyu, in order to advertise its everywhere.
Reason of being popular
Their strategy’s aim is not only low price, but also they have been trying to chase to make the fashionable items and a series of new lines.
The popular items
They have tons of trendy items which catch and follow iconic color and details, which particularly inner with cup for woman which is called BRA-FEEL is going to be more comfortable, furthermore in terms of active wearing can be used scene of camp and any activities, which these items are tend to be waterproofed.
Popular GU items
Shirts & Blouses
Basically, most of them feature simple and casual, which it is easy to care for doing the laundry also it can be used for long term of season.
Many Tops tend to be fitted clothes, which its can be used comfortable materials that it works all of your wardrobe.
Lots of Jacket is based with typical and casual, sometimes it makes you look decent and trendy.
Some of items such as trench coat can be oversized, it looks like more classic and relax, which their items will be fitted any your choice.
There is a piece of decoration with skirt like lace, silhouette of mermaid, pleats and denim. You can quickly get good impression without a lot of dedicating.