Fashion & Beauty

History of TOGA VIRILIS TOGA is a fashion brand launched in Japan in 1997 by designer Ms. Yasuko Furuta. The founder and designer, Ms. Yasuko Furuta, studied fashion design and patterns at Esmod Japon, a vocational school that fosters excellent designers, and in Esmod Paris, a main school in Paris, France with a history of over 180 years in the field of fashion and design. … [Read more...] about I would like to introduce TOGA VIRILIS, an apparel brand that is filled with a signature design that no one else can imitate. It is created by Yasuko Furuta, a Japanese designer, who has won numerous awards.

History of aniary aniary is a brand initially made public in 2008 by Plume Co., ltd., a Japanese leather bag manufacturer established in 1997. The brand revolves on the concept of ‘ideal and real’ and introduces bags which are made exclusively in Japan. Aniary may not have a long history yet but it sure is a promising one. As a leather bag manufacturer, they pay attention to … [Read more...] about aniary hand crafting and mastering leather by blending functionality and design.

History of PORTER PORTER is a powerhouse brand produced by Yoshida Kaban, a long-established Japanese bag manufacturer. To date, its sales channels have expanded not only across the country but also internationally. It all started back in 1935, when Yoshida Kaban was established by its founder Yoshizo Yoshida. Yoshida ventured out into training in bag making at the age of … [Read more...] about PORTER Yoshida Kaban’s rise to fame. A benchmark of quality bags in Japan.

He is one of the famous designers in Japan. After graduated in 1984, he has started his career as designer in fashion industry which in Comme des Garcons that brand is established by Kawakubo Rei at Paris. After that he began to be in charge of a lots of his own brands through Comme des Garcons. In 1993, he ran and deployed his original collection as Junya Watanabe Comme des … [Read more...] about Who is JUNYA WATANABE?

A BATHING APE is one of the most fashionable brands in Japan, which is categorised as the Ura-Harajuku style. The brand started as a small shop in Harajuku, and it is now attracting people in the world. The design is very unique and full of originality. In Japan, the Ura-Harajuku style was very popular among young people in 1990s, and the illustration of Ape which is a … [Read more...] about “A BATHING APE” the Ura-Harajuku Style

“FACETASM” was launched by Hiromichi Ochiai as a designer in 2007. The name of brand comes from “facet” in French which means the fact that if you see other side, you can find different things. FACETASM always keep making the effort for new fashion and its original style. Tackle to new concept They have focused on BIG silhouette items. Even now, that concept is known … [Read more...] about Introducing the reasons for the popularity of 「Facetasm」 and the items to watch

“JULIUS” that was men’s brand in Japan, founded by “Tatsuro Horikawa” as a designer in 2001. This brand is known in global now and they have all types of fans in the world. They have been producing model of the mode such as focusing on white and black color. The clothes of JULIUS are being used layered fabric and oversized silhouette. Tatsuro Horikawa used to experience graphic … [Read more...] about Introducing the reasons for the popularity of 「JULIUS」 and the items to watch

If I were to take out an orange plastic bag and tell someone that it contains all the clothes from my latest shopping spree, those in the know about the latest clothing brands would know right away that I had been shopping at the Japanese fashion brand BEAMS! Orange is BEAMS's main color, and so are its orange plastic bags! When out shopping, many fashionistas love to collect … [Read more...] about 8 Hot Items From Trendy Japanese Brand BEAMS!!

TOMORROWLAND is an apparel brand that currently has 143 stores in Japan. With its first store opened in Jiyugaoka, Tokyo in 1983, the number of branches grew unwaveringly throughout the years. The brand is highly popular among men and women with an eye for stylish designs. The founder, Hiroyuki Sasaki was born in Yokohama, which at that time had one of the largest foreign … [Read more...] about The secret of TOMORROWLAND’s popularity and what to look out for.

Today, UNIQLO is one of the world's most famous apparel brands. It operates in 24 countries outside Japan, so you've probably heard the name before. But do you know that UNIQLO is a short form for UNIQUE CLOTHING WAREHOUSE? UNIQLO opened its first store in Hiroshima, Japan in 1984 as a casual warehouse. The concept is to create a cheap, high-quality apparel brand, and in less … [Read more...] about Unveiling the reasons for UNIQLO’s popularity and the items to look out for.