![Badly in Love Season 1 Cast: Female Instagrams & Gal Fashion Guide [2026 Update]](https://blog.buyee.com/wp-content/uploads/2025/12/記事-アイキャッチ-13.png)
Last updated: September 2026
The internet is absolutely buzzing over Netflix’s latest Japanese dating reality hit, “Badly in Love” (Love Joto). While viewers are hooked on the “gap moe” (the cute contrast between the cast’s tough delinquent backgrounds and their sweet romantic sides) the real scene-stealers are the female members. Their bold, confident, and high-glam “Gal” (Gyaru) style has everyone talking!
With their flawless looks and powerhouse energy, it’s impossible not to want to steal their style. Are you dying to know where to find authentic Japanese Gal fashion or which brands are must-haves for your wardrobe? Even if you’re shopping from abroad, we’ve got you covered. In this post, we’ve rounded up the Instagram accounts for the iconic host MEGUMI and all the female cast members. Plus, we’re revealing 6 legendary Japanese Gal brands you need to know to channel that ultimate “bad girl” aesthetic. Let’s dive in!
Table of Contents
2026 Update: Badly in Love Season 2 Is Now Streaming
Badly in Love returned to Netflix for Season 2 on August 4, 2026, with a brand-new cast and a new setting in Okinawa. This time, nine participants from across Japan gather at the Badly in Love Marine Academy, bringing a fresh atmosphere to the series while keeping its signature raw, confrontational style.
The Yankii identity remains at the heart of the show, but Season 2 expands the story beyond romance. Netflix describes the new season as exploring regret, redemption, friendship, and the determination to start over, alongside the cast’s romantic relationships and conflicts. MEGUMI and Nagano return as hosts, joined by Okinawa-born artist Awich. Season 2 consists of 10 episodes released across three weeks in August 2026.
If you discovered Badly in Love through Season 2 and want to meet the unforgettable women who started it all, the rest of this guide focuses on the Season 1 female cast, their Instagram accounts, and the Gal-inspired fashion that helped define the show’s original breakout season.
| Feature | Season 1 | Season 2 |
|---|---|---|
| Netflix Release | December 2025 | August 4, 2026 |
| Setting | School Campus | Okinawa / Badly in Love Marine Academy |
| Cast | 11 Participants | 9 Participants |
| Producer | MEGUMI | MEGUMI |
| Episodes | 10 | 10 |
| Focus of This Guide | ✅ Female Cast & Gal Fashion | Brief 2026 Update |
Why Was Badly in Love Season 1 So Popular?

If you’re bored of the slow pace and scripted feel of typical dating shows, “Badly in Love” is a total game-changer. Produced by MEGUMI, the show gathers 11 former delinquents—from ex-biker gang leaders to those with reformatory pasts—to live together on a school campus for 14 days.
Forget polite small talk; these cast members are unapologetically direct, nearly coming to blows within the first five minutes. Yet, it’s their 100% unfiltered authenticity that truly wins you over. The women, in particular, exude a fierce confidence despite their turbulent backgrounds. Their signature “Gal” aesthetic (a bold mix of Y2K nostalgia and modern street style) has become a viral obsession.
Season 1 went on to reach No. 8 on Netflix’s Global Top 10 for Non-English Series and appeared in the Top 10 in markets including Hong Kong, Taiwan, Singapore, and South Korea. Its popularity led Netflix to quickly renew the series for a second season.
Badly in Love Season 1 Female Cast: Instagram & Style Guide
If you’re hooked on the show, chances are you’re curious about the cast’s life off-camera. Look no further! we’ve compiled a complete list of the female members’ Instagrams so you can follow their latest looks and updates!
MEGUMI(Producer)
The ultimate masterclass in “Big Sister” energy! MEGUMI perfectly blends mature elegance with high-fashion sophistication. Her cutting-edge taste sets the gold standard for anyone looking to pull off a polished, high-end “Gal” aesthetic.
Otosan
Her bold Japanese tattoos are her undeniable signature! There’s a raw, effortless “cool” in the way she carries herself. Her “hardcore” aesthetic and straightforward personality are absolutely magnetic.
Baby (Yuria Suzuki)
On the outside, she’s the ultimate high-glam, sweet “Gal,” but her hidden talents tell a different story—she’s actually skilled in house painting and karate! This incredible “gap moe,” combined with her resilient personality, has made her a true role model that many girls look up to.
Tekarin (Hikaru)
She works in a bar and has a background in martial arts! But don’t let her tough exterior fool you—she actually has a huge heart and a real soft spot for children. That captivating mix of strength and tenderness is exactly what makes her so charming.
Kirei (Kiiripu)
The ultimate icon of the Reiwa-era “Gal” scene! As both a popular model and a professional makeup instructor, Kirei pairs her stunning features with a refreshingly blunt personality. She is, quite literally, a walking masterclass in Gal culture.
Amo
The ultimate “Main Character”! Her passion for Yankii culture combined with her relaxed, self-assured aura is captivating. It only takes one look to see why everyone is falling for her.
Gal or Yankii? A Quick Guide to Telling Them Apart

While watching Badly in Love, you might think the cast members all share the same “tough” aesthetic. And while there’s definitely some overlap, in Japanese culture, there is a distinct difference between being a “Gal” (Gyaru) and a “Delinquent” (Yankii).
As trends evolve, these styles have started to merge, making them harder to tell apart. However, here are a few key ways to distinguish between the two:
The “Gal” (Gyaru): The Beauty-Obsessed Trendsetter
The Gal aesthetic is incredibly diverse, but it always centers on the pursuit of “kawaii” and self-expression. Gals are typically cheerful and wear their hearts on their sleeves. They live for social scenes like the beach or summer festivals. If a girl is hyper-focused on the latest trends and “what looks beautiful,” she leans more toward the Gal style. For them, fashion is the ultimate form of self-expression.
The “Delinquent” (Yankii): The Hardcore Powerhouse
The Delinquent aesthetic is all about looking tough and “cool.” You’ll rarely see them in sweet or feminine outfits. While they might speak bluntly or have an intimidating “boss lady” aura, they are actually incredibly polite and value sincerity above all else. That “hard-boiled” energy and fierce loyalty are their true trademarks.
(Further Reading: Y2K Isn’t the Only Option! Japanese Sweet & Spicy Fashion Brand “Yumetenbo” Revives the Heisei Gal Aesthetic)
Where to Shop for the J-Style Gal Look? 6 Must-Visit Brands
SLY


SLY is a highly rated brand among Japanese women! Its designs are minimalist yet effortlessly chic, striking that perfect balance between personal style and an undeniable magnetic energy. It’s an absolute must-have for anyone aiming for that “high-end baddie” aesthetic.
SPINNS


SPINNS is a massive hit across all age groups! Whether you’re looking for the latest trending pieces or unique, one-of-a-kind vintage finds, the selection here is honestly endless. No matter what vibe you’re going for, it’s the perfect place to reinvent your style and discover a whole new you.
GALFY


When you think of GALFY, the first thing that comes to mind is definitely their iconic dog logo. It’s the perfect mix of edgy and cute! With its bold designs and a touch of retro nostalgia, GALFY’s rebellious, printed aesthetic is a huge hit among girls who love to show off their unique personality and confidence.
Diable Baiser


Diable Baiser is the ultimate go-to for girls who love that sweet yet sultry look! The brand perfectly blends Heisei Gal vibes with Y2K elements, featuring designs that are all about accentuating your curves. Once you slip into their pieces, your confidence will absolutely skyrocket!
Forever 90s GALs


Forever 90s GALs is all about bringing back the vibrant energy of 90s retro fashion! With their bold color palettes, you’re guaranteed to be the center of attention the moment you step out. If you’re someone who lives for daring, eye-catching designs, this is definitely the brand for you.
anonenone


Beyond their easy-to-style outfits, anonenone’s accessories are the real star of the show! If you’re looking to level up your look with glasses or jewelry (just like Yuki), you have to check out their massive collection of accessories. You’re guaranteed to find some absolute gems.
How to Buy Japanese Gal Fashion from Overseas with Add to Buyee
After getting to know the Badly in Love Season 1 cast and the Gal-inspired brands featured above, you may be wondering how to shop Japanese fashion websites from overseas.
For supported Japanese online stores, Add to Buyee makes proxy shopping much easier. It works with selected shopping sites such as ZOZOTOWN, URBAN RESEARCH, PAL, and and ST, allowing overseas shoppers to add eligible products to a Buyee proxy purchase cart while browsing the original Japanese product page.
Proxy Purchasing via Add to Buyee

To use Add to Buyee, first install the Add to Buyee browser extension. Selected services also support the dedicated Add to Buyee mobile app.
Once installed, open a supported Japanese product page and choose the item you want. Add to Buyee can assist in recognizing the product information so you can send the item to your Buyee proxy purchase cart without needing a Japanese shipping address.
How to Use Add to Buyee: Step-by-Step
- Install the Add to Buyee browser extension or supported mobile app.
- Visit a supported Japanese shopping website and open the product page.
- Select the color, size, and quantity you want.
- Add the item to your Buyee proxy purchase cart using Add to Buyee.
- Log in to your Buyee account and confirm the product details.
- Submit the proxy purchase request and complete the required payment.
- After Buyee successfully purchases the item and it arrives at the Buyee warehouse, choose from the available international shipping options for your destination.
👉 Want to learn more about how it works? Full Step-by-Step Guide: How to purchase from official Japanese brand websites using Buyee’s Global Shopping Cart
