UNITED ARROWS was founded in 1989 in Harajuku, the birthplace of Tokyo’s new culture, and has since become one of Japan’s most famous apparel brands. The name “UNITED ARROWS” was named by the founder Mr. Osamu Shigematsu, based on the idea of the “three arrows” principle advocated by the Japanese historical figure and warlord Motonari Mori, who said that a single arrow will break easily but if three arrows are bound together, they will not break easily. It would not be an exaggeration to say that UNITED ARROWS is now the most esteemed apparel brand group in Japan. Based on the concept of “affluence and high quality,” UNITED ARROWS focuses on first-class designs such as formal dresses. BEAUTY&YOUTH UNITED ARROWS is also based on the theme of “spiritual beauty and perpetuation of youth” portraying the qualities of being free, playful, spontaneous and intellectually curious. BEAUTY&YOUTH UNITED ARROWS has been refining its brand and expanding nationwide since 2006, and currently 58 of the 330 stores in the UNITED ARROWS Group are BEAUTY&YOUTH UNITED ARROWS labels. In 2002, UNITED ARROWS Group was listed on the second section of the Tokyo Stock Exchange, and has continued to grow through acquisitions and collaborations with apparel manufacturers in Japan and overseas. In 2020, in the midst of the Coronavirus pandemic, the company launched a new brand called LOEEF, a separate line of BEAUTY & YOUTH UNITED ARROWS. Based on the concept of “everyday wear that you want to cherish even as you age,” the brand proposes high-quality, everyday wear that provides comfort and durability.
Why BEAUTY&YOUTH UNITED ARROWS is so popular
UNITED ARROWS is engineered to spotlight high-end lifestyles and is precise about domestic materials. It features one-of-a-kind and beautiful designs that combine aspects of being trendy and casual. Having a full range of accessories and miscellaneous goods in addition to clothes, it is a popular brand among both men and women. UNITED ARROWS group has 18 different brands in different price ranges, target groups, and concepts. BEAUTY&YOUTH UNITED ARROWS is a casual line that is a branch of UNITED ARROWS. The concept of the line is “spiritual beauty and lasting youth,” and since it is less expensive than UNITED ARROWS, it is gaining support from the younger people. The main approach is creating a simple design without the absence of fun, by the inclusion of colors and designs, allowing you to incorporate your own style into the fashion without being too assertive and being able to simply enjoy how you express yourself. Another feature of the brand is that it has a huge fan base among various generations as many of its clothes are relatively inexpensive and accessible compared to UNITED ARROWS. Although the prices are made more affordable than the main lines, it still maintains the same attention to detail in terms of materials and design, and many of their T-shirts are made of 100% cotton, making them very comfortable to wear. BEAUTY&YOUTH UNITED ARROWS has been a successful brand across ages and genders as it is one of the few brands where you can make use of fashion to express yourself in a way you never thought possible before.
Popular BEAUTY＆YOUTH UNITED ARROWS items
Shirts & Blouses
Many of the shirts and blouses are made of comfortable materials that are gentler and softer on the skin. Rather than being simple, they are often characterised by slightly eccentric designs or patterns and shapes that incorporate trends. Women’s items embody a feminine touch with frills and lace.
Tops
BEAUTY&YOUTH UNITED ARROWS offers both casual and formal tops which you can freely mix and match. Many of the tops are made of solid fabric, which you can wear on multiple seasons. Its products incorporate trendy shapes and colors, and the lineup of tops from this brand will keep you up to date with the latest fashion.
Jacket
A selection of designs suitable for different occasion is available. It is never a bad idea to have several jackets, from tailor to collarless, and mid-length to short-length. New designs are added every season, so be sure to check them out regularly.
Coat
Coats come in a wide array of cuts as well as designs that are not often sold elsewhere. While men’s coats tend to be relatively toned down, women’s coats come in a wide variety of shapes and colors.
Skirt
Skirts are often longer in length, keeping up with the latest trends. They have flattering shapes and come in a range of colors and patterns. From calm checkered and standard patterns such as floral, to highly-designed items with trendy patterns and colors, just looking at them can be fun.
Fashion accessories
Many of the accessories and fashion goods at BEAUTY&YOUTH UNITED ARROWS are relatively reasonably priced. You can choose from umbrellas, glasses, mufflers, gloves, etc., so you are sure to find just the right items to add to your outfit.
Watch
UNITED ARROWS original watches along with popular brand watches are available. The original watches look more pricey than they actually are with its skilled craftsmanship, including the use of cowhide leather for the belt.
