History of RESOLUTE
RESOLUTE is a relatively new brand launched in 2010 by Yoshiyuki Hayashi, who has made a name as a designer for over 2 decades in the Japanese denim industry. As a child, he admired imported Levi’s from the U.S., and right off the bat wanted to explore the world of denim production himself. Its history dates back in 1988 when he took part in the debut of the denim brand “Denime” as a designer, which then established a new era of Japanese domestic denim and triggered a boom in Japanese replica jeans. Mr. Hayashi, who has never stopped loving denim, once said “denim is not clothing, but a tool, and I want to create an ideal standard that people can keep for years to come.” In 2010, he set out to introduce a new denim brand “RESOLUTE” living out this principle. RESOLUTE’s denim is 100% made in Japan, with all processes from weaving, dyeing, sewing, and finishing done in the Chugoku region of the country. In 2013, Mr. Hayashi also made into public a project called “Onomichi Denim Project” to make known to the world Japanese technology and craftsmanship. RESOLUTE, which incorporates high technology and persistence can be regarded as the pinnacle of Mr. Yoshiyuki Hayashi, who has been indispensable in breathing life to the history of denim in Japan. He has been recognized not only in Japan but even across the world, with 90 stores in Japan and about 20 stores overseas including those in Hong Kong, Korea, and the United States.
RESOLUTE’s growth in popularity
Dedication to superior craftsmanship in the Japanese denim world has always been one of the reasons for RESOLUTE’s rising fame. In order to be able to focus solely on his denim production, Mr. Hayashi entrusts the management of his company to another major company, providing an environment that allows him to create the best denim possible. He is thoroughly committed to 100% made-in-Japan denim, which is manufactured by Japanese craftsmen using old-fashioned dyeing methods and looms. Fabrics made with old-fashioned techniques have a fluffy appearance which in turn gives them a refined faded color. Many denim lovers enjoy this. The color and feel of the fabric changes eventually from the time you buy it, making it more and more accustomed to your body and making it your own special piece of clothing. The fluffy fabric is the best product that gives you this experience. In addition, there is a wide range of sizes to suit the Japanese built, so you can choose the best waist size and length and how you want to wear them, whether tight or loose fitting. Besides, RESOLUTE only offers raw or one-wash denim fabric without any fading or vintage processing. This is because they want their customers to be able to enjoy the color fading as much as possible. RESOLUTE is without a doubt a benchmark of quality denim brand that continues to attract the attention of many denim lovers, regardless of age.