TOMORROWLAND is an apparel brand that currently has 143 stores in Japan. With its first store opened in Jiyugaoka, Tokyo in 1983, the number of branches grew unwaveringly throughout the years. The brand is highly popular among men and women with an eye for stylish designs. The founder, Hiroyuki Sasaki was born in Yokohama, which at that time had one of the largest foreign settlements in Japan, and he grew up in contact with many foreign cultures from an early age. Having been exposed to global influences, he founded TOMORROWLAND CO.,LTD. as a knitwear manufacturer in 1978. While establishing his own brand, he set up a boutique selling products purchased from overseas. Mr. Sasaki emphasized the importance of “selling what we select and make in our own stores”, and actively invited foreign brands to Japan and developed his own purchasing routes. Since then, the company has developed several original brands for men, women, and kids. Currently, there are 13 original labels, each with a different concept and a wide range of designs from simple to eccentric. While continually expanding many of its own brands, it also retains the elements of a select store, developing stores without losing the value of individuality, and not merely competing with other apparel manufacturers, but is thoroughly committed to being TOMORROWLAND. Today, TOMORROWLAND boasts of its fame in Japan, especially among those who prefer a sophisticated and elegant adult style. The company, originally founded as a knitwear manufacturer, is notable for its high quality, making it one of the major clothing labels in Japan.
Why TOMORROWLAND is so popular
Among Japanese apparel brands, TOMORROWLAND is regarded as a top brand both in price and quality. Rather than being ‘everyone’s favorite’, the brand is popular among those who aspire elegance, paying attention to quality and design. Originally founded as a knit manufacturer, its high-quality knitwear has undeniably been a jewel in the crown, and TOMORROWLAND has since been an indispensable brand for people with a great sense for stylish designs. Many of its suits and dresses are sophisticated and beautifully tailored, and they not only exemplify simplicity and style, but also intricacy and precision. The use of playful colors and patterns in formal wear has gained great support from fashion enthusiasts. Its original brand suits are tailored in an Italian style, referring to the silhouettes of Italy, the holy land of fashion. In fact, suit-loving Italians prefer suits styled with a British touch. Fashionable Italians use thick and heavy fabrics from England and tailor them in Italy to change into soft and light.
TOMORROWLAND recognizes and brings to life the British tastes of Italians. Such thorough commitment to fashion is one of the factors that have secured the company’s fashion prominence. By consistently and thoroughly pursuing the TOMORROWLAND trademark without being completely influenced by trends, they are able to create uniqueness that allows us to offer designs and styles that have never been seen before in Japan.
Popular TOMORROWLAND items
Shirts & Blouses
TOMORROWLAND’s shirts and blouses are perfect as business wear. The silhouette is elegant, focusing on slim and stylish lines.Not only are they well-designed, but are also highly functional, such as being wrinkle-resistant. They can be used not only for formal occasions, but also as everyday casual wear. Just unbutton and wear them slightly loose and you’re ready to go.
Tops
Many of the TOPS have simple designs, yet they have an element of uniqueness hidden in them. The knitwear, in particular, was originally founded as a knitwear manufacturer, so the designs are sophisticated while maintaining excellent quality. The prices may be high, but the value is worth more than the price.
Jacket
TOMORROWLAND jackets are loved by many businessmen. Inspired by European fashion trends, it has created designs that fit the Japanese market. The design, shape, and silhouette of the product are highly detailed than other brands, making it a luxury one.
Coat
Coats are average price, but are high quality and long-lasting that will never go out of style. Many of the coats are made of finest wool with a distinct feel to them. Wearing a good one can enhance your mood. You can use it continually as your own signature winter outerwear.
Skirt
Most skirts are longer in length and have a mature silhouette. Compared to tops and outerwear, designs range from simple, colorful and patterned which can go well with plain and beautiful tops.
Miscellaneous goods
TOMORROWLAND is not exclusive to its brand shop but is also an excellent select store which has many fashionable miscellaneous goods. With items imported overseas, there are goods with designs that are rarely seen in Japan. Colorful-patterned pencil cases, memo pads, and other items other than clothes are also attracting attention.
Watch
UNITED ARROWS original watches along with popular brand watches are available. The original watches look more pricey than they actually are with its skilled craftsmanship, including the use of cowhide leather for the belt.
Bag
Contrary to TOMORROWLAND’s trademark of having simple designs, the bags’ lineup ranges from formal to pop designs. Women’s bags come in a wide variety of shapes, and the prices are reasonable for its brand.
