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HOME > Fashion & Beauty > Japanese Fashion

Japanese Fashion

Discover the latest Japanese fashion trends, from chic urban looks to Jirei-kei and Gyaru styles. Shop your favorite Japanese brands with ease and enjoy official seasonal sales via Buyee.

Y2K Isn’t the Only Option! Japanese Sweet & Spicy Fashion Brand “Yumetenbo” Revives the Heisei Gal Aesthetic

2025-05-22

Have you heard of Heisei gals? This unique fashion culture originated in the 1990s from Shibuya 109 and has made a bold comeback in 2025 alongside the Y2K revival. But this isn’t just Showa nostalgia—Heisei-era staples like big eye makeup, frilly socks, platform shoes, and mini skirts are taking over Tokyo’s streets once again. In this article, we’ll introduce you to the … [Read more...] about Y2K Isn’t the Only Option! Japanese Sweet & Spicy Fashion Brand “Yumetenbo” Revives the Heisei Gal Aesthetic

All about Hakama – a fashion and martial arts item with deep meaning

2022-04-28

Japan has its own traditional fashion, such as kimonos and yukata, which reflect the country's rich history. Imagine a samurai or a ninja, dressed very differently from the Japanese of today. The kimono, which was common in Japan before the Meiji period, is now considered a formal outfit for important events as part of traditional culture.Hakama is an indispensable formal wear … [Read more...] about All about Hakama – a fashion and martial arts item with deep meaning

How traditional male and female Japanese clothing have progressed through the ages.

2022-04-19

How traditional male and female Japanese clothing have progressed through the ages.

The history of Japanese clothing has progressed over time. Clothing in Japan has changed drastically during the Meiji Era, which began in 1868. Prior to the Meiji Era through the Edo Era, Japan used to be an isolated country, refusing to allow foreign cultures to enter its territory. However, during the Meiji Era, Japan opened its borders to the outside world and foreign … [Read more...] about How traditional male and female Japanese clothing have progressed through the ages.

JOHNBULL is a casual fashion brand made in Japan’s well-known holy land of denim. Let’s have a closer look at Japan’s high-quality denim and how it is well-loved globally for its craftsmanship and precision.

2022-02-22

History of JOHNBULL The predecessor of JOHNBULL is a clothing manufacturing company with a long history. It started its business in 1952 in Kurashiki City, Okayama Prefecture in Japan. It was a clothing company manufacturing school uniforms and work uniforms under the name "Kanewa Hifuku.” Kurashiki City in Okayama Prefecture is known as “the holy land of denim” in the … [Read more...] about JOHNBULL is a casual fashion brand made in Japan’s well-known holy land of denim. Let’s have a closer look at Japan’s high-quality denim and how it is well-loved globally for its craftsmanship and precision.

The best denim made in Japan by a master of the Japanese denim world. Here we introduce the denim that he has pursued and arrived at.

2022-02-22

History of RESOLUTE RESOLUTE is a relatively new brand launched in 2010 by Yoshiyuki Hayashi, who has made a name as a designer for over 2 decades in the Japanese denim industry. As a child, he admired imported Levi's from the U.S., and right off the bat wanted to explore the world of denim production himself. Its history dates back in 1988 when he took part in the debut of … [Read more...] about The best denim made in Japan by a master of the Japanese denim world. Here we introduce the denim that he has pursued and arrived at.

PORTER Yoshida Kaban’s rise to fame. A benchmark of quality bags in Japan.

2022-02-21

History of PORTER PORTER is a powerhouse brand produced by Yoshida Kaban, a long-established Japanese bag manufacturer. To date, its sales channels have expanded not only across the country but also internationally. It all started back in 1935, when Yoshida Kaban was established by its founder Yoshizo Yoshida. Yoshida ventured out into training in bag making at the age of … [Read more...] about PORTER Yoshida Kaban’s rise to fame. A benchmark of quality bags in Japan.

Who is JUNYA WATANABE?

2022-02-15

He is one of the famous designers in Japan. After graduated in 1984, he has started his career as designer in fashion industry which in Comme des Garcons that brand is established by Kawakubo Rei at Paris. After that he began to be in charge of a lots of his own brands through Comme des Garcons. In 1993, he ran and deployed his original collection as Junya Watanabe Comme des … [Read more...] about Who is JUNYA WATANABE?

8 Hot Items From Trendy Japanese Brand BEAMS!!

2022-01-17

If I were to take out an orange plastic bag and tell someone that it contains all the clothes from my latest shopping spree, those in the know about the latest clothing brands would know right away that I had been shopping at the Japanese fashion brand BEAMS! Orange is BEAMS's main color, and so are its orange plastic bags! When out shopping, many fashionistas love to collect … [Read more...] about 8 Hot Items From Trendy Japanese Brand BEAMS!!

A journey to BEAUTY&YOUTH UNITED ARROWS’s success and what they have in store for you.

2022-01-17

UNITED ARROWS was founded in 1989 in Harajuku, the birthplace of Tokyo's new culture, and has since become one of Japan's most famous apparel brands. The name "UNITED ARROWS" was named by the founder Mr. Osamu Shigematsu, based on the idea of the "three arrows" principle advocated by the Japanese historical figure and warlord Motonari Mori, who said that a single arrow will … [Read more...] about A journey to BEAUTY&YOUTH UNITED ARROWS’s success and what they have in store for you.

Top Fashion Brand KENZO – Its New Director Nigo, and 5 Top Items!

2021-11-12

A hot topic this year among those in the world of fashion is that the Japanese designer Nigo will be the newest creative director of the fashion brand KENZO! Kenzo Takada, the founder of the brand, unfortunately passed away after contracting COVID-19 in October of last year. Creative director Felipe Oliveira Baptista also announced his sudden resignation, since which time KENZO … [Read more...] about Top Fashion Brand KENZO – Its New Director Nigo, and 5 Top Items!

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