History of aniary
aniary is a brand initially made public in 2008 by Plume Co., ltd., a Japanese leather bag manufacturer established in 1997. The brand revolves on the concept of ‘ideal and real’ and introduces bags which are made exclusively in Japan. Aniary may not have a long history yet but it sure is a promising one. As a leather bag manufacturer, they pay attention to ensuring that their Japanese craftsmen can create products using high quality leather. One of the main features is called TANNER who works to turn hides into leather. The company has also been developing its own leather since it was established. The New Ideal leather, which was set up independently, is made from the highest quality up to one year old kip leather, and is surprisingly soft and light. The leather is treated with a special solution that gives it a unique mottled appearance and durability that is rarely seen elsewhere. In order to combine the finest design with the strength of their high quality leather, they collaborated with Mr. Sei Otomo, who is recognized for his many iconic bags. As a designer, Mr. Otomo’s concept of ‘devising designs from the perspective of the user’ is conveyed in his designs, which appealed to men and women in their 30s and 40s. In 2008, the first store debuted in Tokyo. Today, it has four official stores in Japan and also distributes to select stores and partner stores, making it available all over the country.
The reason for aniary’s popularity
The most exceptional feature of aniary is its high quality leather manufactured by Japanese artisans. The company produces a wide variety of leathers in-house, from orthodox leathers to pop leathers which come in colors. Adding up color puts a risk of making a product look cheap but all of aniary’s colored leather bags maintain a sense of luxury along with simplicity which is one of the brand’s trademarks. There is an array of designs that can fit any person and style, and the exquisite shape that makes you look stylish just by carrying it sets it apart from other brands. Although leather bags seem to be harder and more difficult to use than nylon or cloth bags, aniary bags are also very functional. They are often made of soft leather materials. And bags that are made to hold a lot of things, such as totes, have wider zips at the opening, making it easier to insert and remove A4-size files. They are also equipped with inner, front and rear overhead pockets, making them convenient to use. And for those out there who are unfamiliar with leathers, aniary provides description of the leather used in its products. This is a feature that only a few other brands have, which allows you to make sure of the value of what you own. Another reason for its popularity is that it offers a variety of shapes and sizes, including tote bags, shoulder bags, and body bags.
The reason for aniary’s popularity
Miscellaneous goods
There are many different types of leather used in aniary wallets. Each one has its own individual look and feature, so you can find the one that best suits your taste. Let’s take a look at the different types of leather and their make.
Bag
Despite being made in Japan, using high quality leather, aniary bags are reasonably priced compared to upscale brands, making them more accessible. The design is simple, utilizing the original texture of the leather. Yet it surprisingly gives each bag its own unique character, as the color and texture changes as it is used. Although aniary’s design and shape appeals more to men, there are also colored leather and small bags which gained a following among women. And since leather products are durable, it is definitely an essential.
