Have you ever been captivated by the cozy simplicity of Scandinavian-style living while scrolling through social media or watching YouTube? Think: wooden furniture, cream-toned aprons, and soft natural light. It might look like something from Northern Europe, but it’s actually a beloved Japanese brand known for its Nordic-inspired lifestyle goods—Hokuoh Kurashi no Dougu Ten (literally, “Nordic, Living Tools Store”).
Though the founders were inspired by Scandinavian aesthetics, what they truly wanted to create was a lifestyle platform that helps people “live more in tune with themselves.” In this article, we’ll explore the brand’s story, must-buy items, and why it resonates so deeply with both Chinese- and English-speaking audiences.
Table of Contents
Hokuoh Kurashi no Dougu Ten was founded in 2007 by a brother-and-sister duo whose lives were changed by an inspiring trip to Scandinavia. Deeply influenced by the Nordic philosophy of slow living and personal comfort, they set out to create a Japanese lifestyle brand that embodies these values—with a unique touch of warmth and care.
The brand’s concept is clear and heartfelt:
“We don’t just sell things—we want everyone to discover a way of living that truly fits them.”
From product curation and website design to storytelling and content planning, every element is guided by this mission of helping people design a life that suits them. This thoughtful approach has earned the brand a loyal following among Japanese zakka enthusiasts, minimalists, and home décor lovers alike. It also stands out as one of the few Japanese lifestyle brands to gain organic appreciation within global design communities, especially in Europe and North America.
More than just a curation of goods — a thoughtful proposal for everyday living.
Image source:【ドラマ最新話】『ひとりごとエプロン』第7話は掃除の合間にパパッとつくるお昼ごはん
The brand is more than just a shop for Nordic-inspired Japanese lifestyle goods—it continues to share a cultural vision rooted in its own philosophy of everyday living. The team behind “Hokuoh Kurashi no Dougu Ten” produces over 80 pieces of content every month, ranging from interviews, recipes, and editorial columns to original short drama series like Hitorigoto Apron, which has gained over 2 million views. Viewers can even purchase the aprons or tableware featured in the videos directly from the site.
In addition to curating items from around the world, over half of the brand’s sales come from its own original product lines:
🧺 KURASHI&Trips PUBLISHING
🧵 NORMALLY
Most of these in-house creations are inspired by those little moments when you feel something is “missing” from daily life—offering subtle, practical beauty that blends effortlessly into your routine. It’s this thoughtful approach that sets “Hokuoh Kurashi no Dougu Ten” apart from countless other lifestyle stores in Japan.
Beyond Home Goods: A Curated Universe of Everyday Aesthetics
Image source:北欧、暮らしの道具店特集
Despite its name, “Hokuoh Kurashi no Dougu Ten” (literally “Nordic Lifestyle Tool Store”) offers far more than just home goods. From daily essentials to niche fashion finds, it’s a treasure trove for lovers of Japanese-Nordic lifestyle aesthetics and thoughtfully curated design.
On their website, you’ll discover:
🧼 Home cleaning goods – botanical detergents, handmade scented candles
🧴 Skincare and beauty – natural lotions, lip balms, and hand creams
👚 Clothing line – in-house Nordic-inspired pieces with simple designs and skin-friendly fabrics
🍳 Kitchenware – timeless cookware, ceramic mugs and plates, woven bamboo baskets
For those who love expressing themselves through objects and spaces, this store feels like a compact lifestyle gallery—full of surprises and slow-living delights you’ll fall in love with.
Find Your Everyday Favorites Through Thoughtful Lifestyle Inspiration
Image source: 北欧、暮らしの道具店
Whether you’ve just moved, are styling your rental space, or simply want to bring a bit more warmth and calm to your everyday routine, Hokuoh Kurashi no Dougu Ten offers more than just products—it’s a source of lifestyle inspiration.
Let their curated shopping guides help you reimagine your daily life, one thoughtful item at a time.
Spring & Summer Clothing Picks
Breezy shirts, soft-touch T-shirts, and cooling skirts and pants—every summer essential in this collection has been handpicked by Kurashi no Doguten for lovers of Japanese-Scandinavian aesthetics. Slip into effortless comfort and welcome the northern hemisphere’s summer with style.
Cozy Essentials for Home and Outings
Looking to warm up your space or everyday carry with a Nordic touch? Start with a single-stem vase, wall décor, or compact lifestyle accessories. Whether at home or on the go, each piece brings a soft sense of healing and calm rooted in Japanese craftsmanship and Scandinavian charm.
Popular Nordic-Inspired Finds
Including beloved Nordic brands like Marimekko, the store offers a wide range of classics—from floral textiles and trays to durable, beautifully designed tableware. These evergreen items are perfect as gifts or for upgrading cozy corners of your own home.
Staff Favorites
Curious what truly works? Check out weekly updates from in-house staff sharing their personal favorites and how they use them in real life. It’s your guide to discovering thoughtful, tried-and-true lifestyle goods.
Best-Selling Skincare & Fragrances
Beyond goods, Kurashi no Doguten cares about nurturing daily life with healing care items—like hand creams, lip balms, and handcrafted candles—that bring a subtle Nordic calm to your routine.
Great Finds Under ¥3,000 – Perfect for Apartment Living
Living in a small space or renting? Discover well-designed items under ¥3,000 (approx. $21 USD) that are both compact and useful. Scandinavian simplicity doesn’t have to cost a fortune.
*Please note: Essential oil products containing alcohol are prohibited for international shipping. Buyee is unable to assist with the purchase or delivery of these items.
How to buy Hokuoh Kurashino Douguten from overseas?
Use Buyee’s overseas ordering cart for a quick & easy checkout!
What started with a common misconception — that this was a Scandinavian brand — often leads to a deeper journey: one that aligns beautifully with your personal pace of life. Hokuoh Kurashi no Dougu Ten offers its own unique interpretation of what Japanese-Scandinavian style can mean.
It’s not just a fleeting home decor trend, nor simply a curated collection of goods. It’s a heartfelt proposal — to help you build a lifestyle that truly fits you.
👉 Curious to discover more about this story-driven brand?
Visit the official Hokuoh Kurashi no Dougu Ten website and explore the items you’d love to bring into your everyday life.
📦 Want to easily order official Hokuoh Kurashino Douguten merchandise from the US, Canada, Australia, the UK, and more?
Try Buyee’s Global Shopping Cart for hassle-free proxy shopping:
❌ No VPN needed
❌ No Japanese required
✅ Ships overseas after checkout—with multiple international delivery options!
Here’s how👇
Buyee’s overseas ordering cart Checkout Guide – Step-by-step:
- Go to the official Hokuoh Kurashino Douguten website（https://hokuohkurashi.com/）and choose the item you want.
- Click “Add to Cart” and proceed to the checkout page.
- On the checkout page, select the “Buyee Global Shopping Cart” button.
- You’ll be redirected to the Buyee site. Log in or create a Buyee account.
- Confirm your item and shipping details, then complete your order!
🛍️ Why Use Buyee’s Global Shopping Cart?
✅ Interface available in English
✅ Multiple payment options including credit cards and PayPal
✅ International shipping from Japan to your doorstep
✅ Ships to most countries and regions worldwide
👉 Want to learn more about how it works?
[Full Step-by-Step Guide]
How to purchase from official Japanese brand websites using Buyee’s Global Shopping Cart
