History of JOHNBULL
The predecessor of JOHNBULL is a clothing manufacturing company with a long history. It started its business in 1952 in Kurashiki City, Okayama Prefecture in Japan. It was a clothing company manufacturing school uniforms and work uniforms under the name “Kanewa Hifuku.” Kurashiki City in Okayama Prefecture is known as “the holy land of denim” in the country. Most of the popular domestic denim fabrics and manufacturing plants are located in the said city. Taking advantage of the characteristics of such a place, the company shifted from manufacturing uniforms and work clothes to manufacturing and selling of casual wear centering on denim in 1967. The brand name was changed to “JOHNBULL” and, in the same year, the company name was changed to John Bull Inc. They also established a new factory focused on its own production which allowed them to expand its business, and open its first directly-managed JOHNBULL store in Hiroshima Prefecture in 1971. The business continued to grow steadily, and JOHNBULL opened stores in Shinjuku, Shimokitazawa, Harajuku, and other places known as reverent places of fashion and new culture in Japan. Today, JOHNBULL has 13 directly-managed stores all over the country. JOHNBULL specializes in casual wear with a focus on denim. Its work-taste style has become popular, making it a brand that cannot be missed in an adult’s casual style.
Why JOHNBULL is so popular?
“Respect for products that have been loved throughout the ages includes knowing the meaning, appeal, and rules of each piece of clothing. On top of that, we express the new value of jeans, work, military, and dress based on manufacturing that considers reality and quality.” (See JOHNBULL official website) This is the brand concept of JOHNBULL. With the motto of creating clothes for the most troublesome and most attractive labor worker “living in the modern age.” We are particular about clothes that can be worn without hesitation and that will become your partner to enjoy what’s about to come in your own way. The most popular items at JOHNBULL are the denim products. Denim shirts, overalls, denim jackets, and other items along with denim pants have an established reputation. Another popular point is that they can be worn for a long time because they are made with the concept of workwear, which means they are well-made and the quality of the fabric is the best there is.
The brand’s concept of clothes can be worn in one’s own way which means having people use the clothes for a longer time and becoming accustomed to the style they want to wear. It is difficult to find the same kind of clothes with the design that you like. Moreover, the clothes that you grow attached to as the years go by attract more enthusiasts. In addition, although there are many men’s fashion brands that focus on denim, there are few brands that focus on women’s denim. However, the JOHNBULL women’s line pivots on making the best denim specifically for women. This is a great consideration for women who are looking for a rough, unadorned, men-like look. I think this is the reason why people love them so much for a long time, because they have an assortment of clothes that can be worn easily and can last for ages.
Popular JOHNBULL items
Shirts & Blouses
Tops
Tops are simple in design, but excellent in material and function. In order to wear them comfortably and in your own way, high quality materials are used so that you’d feel more comfortable and confident Although the designs are simple, they are not monotonous, and most of them can be used for many years.
Jacket
All of JOHNBULL’s non-denim products center on designs that are easy to match with denim. They are functional and simple, yet not too casual when worn with denim. They use fabrics that are cool and comfortable to wear in the summer. As for winter jackets, they use high quality wool and padding to keep the wearers warm.
Coat
Skirt
JOHNBULL’s most popular product is, of course, their denim pants. The domestic denim fabric made in Kurashiki City, the holy land of denim, is of high quality. There are many denim fans who can’t stop loving JOHNBULL’s product. Another reason for the popularity of JOHNBULL’s products is that they offer repair services in their own factory, being true to their promise of making their products last for a long time.
Miscellaneous goods
They carry many leather goods such as wallets and key cases that are easy to match with denim. Although they are made in a men’s style, many of the colorful and soft leather products are designed to be easy for women to use.
Bag
Many bags are made of denim or nylon fabric and can be used casually for everyday use rather than formal ones. Among them, bags with a drawstring-like design are gaining popularity among men and women. They come in a variety of sizes, are functional and easy to use. In addition, the items are reasonably priced making them a great brand to have.
